Technology Transition and Advisory Services
Empennage enables innovators to navigate the complex world of government funding and acquisition.
We help connect your technology, product, or capability with the right programs, pathways, and decision-makers within the Department of War and other federal agencies.
Our team bridges the "Valley of Death" between technical innovation and government adoption through strategic consulting, technical communication, and tailored brand support.
Core Competencies
Tech Transition Strategy
Technical Marketing & Messaging
Technical Marketing & Messaging
We identify the most efficient funding and acquisition pathways (e.g. SBIR/STTR, Tradewinds, OTAs, and CSOs) tailored to your technology’s readiness level.
- Gap Analysis: Aligning your tech with current Department of War (DoW) capability gaps.
- Pathway Mapping: Visualizing the route from prototype to Program of Record.
- Proposal Support: Preparing proposal materials that stand out and convince.
Technical Marketing & Messaging
Technical Marketing & Messaging
Technical Marketing & Messaging
We translate complex technical specifications into mission-relevant language that resonates with government decision makers.
- Golden Deliverables: Development of industry-standard Quad Charts, Capability Statements, White Papers, and more.
- Mission Alignment: Re-framing commercial value propositions for the tactical environment.
Branding & Custom Support
Technical Marketing & Messaging
Branding & Custom Support
We ensure your company escapes a perceived ea of sameness by turning your product innovation into your unique positioner.
- Branding & Messaging: Defining how your company and product visually appear and sound to your customers.
- Strategic Market Analysis, SWOT Analysis & Competitive Positioning: Identifying opportunities to make aggressive
We ensure your company escapes a perceived ea of sameness by turning your product innovation into your unique positioner.
- Branding & Messaging: Defining how your company and product visually appear and sound to your customers.
- Strategic Market Analysis, SWOT Analysis & Competitive Positioning: Identifying opportunities to make aggressive market entries without unwanted surprises.
- Website Modernization: Turning your website into an informative and enticing technical sales machine.
Why choose Empennage?
- Service Disabled Veteran-Owned (SDVOSB): Built by a retired Air Force Officer who speaks the language of the warfighter.
- Technical Literacy: We don’t just market; we understand the engineering behind your innovation.
- Integrity First: No marketing fluff, just strategic positioning and actionable roadmaps.
- IP Focused: Our primary goal is your success; you retain full ownership of your technology.